Rainbow Flowers moves to Gardening Direct

Over the past decade, we’ve been building multiple online businesses including Rainbow Flowers and Gardening Direct. We’ve spent time listening to customers, reviewing our operations and creating the very best online experience. As a result, we are delighted to announce we are combining our expertise and activity under a single, improved brand Gardening Direct, with effect from 5th October 2020. After this date, Rainbow Flowers will no longer be available to purchase on.

Looking for our Flowers and Gift section?

Click here to browse our new look flowers and gift section to find the perfect gift for an upcoming occasion.



Will this change the product and service I’m used to?

Behind the scenes, both Rainbow Flowers and Gardening Direct have been delivered by the same team, from the CEO to the office dog, and from the same offices and greenhouses in Jersey. So, although the name is changing if you were a Rainbow Flowers customer, everything else will be the same. You will be able to carry on gifting Bouquets, Flower Baskets and Indoor Plants in exactly the same with the added bonus of being able to order outdoor plants too. We’re simply bringing all our operations under the one Gardening Direct brand with the same quality products, gifts and seasonal catalogues. If anything, it will be better…

How will it affect my account?

Have a Rainbow Flowers account and not a  Gardening Direct account?

If you only have a Rainbow Flowers Account, we will migrate your account over to Gardening Direct. When you arrive on Gardening Direct you can login in the same way you always have with your email but you will be asked to create a new password. Within your new look Gardening Direct account, you will still be able to access your previous Rainbow Flowers orders, customer information and delivery preferences. We hope you enjoy your new shopping experience through your Gardening Direct Account.

If you have both a Rainbow Flowers Account and a Gardening Direct Account

If you have an account with both our companies, we will migrate your Rainbow Flowers order history into your existing Gardening Direct Account. Moving forward you will simply manage all your shopping through your Gardening Direct account. After 5th October 2020, please note you will no longer have access to your Rainbow Flowers account.

What do I do if I have a question regarding a previous Rainbow Flowers order?

If you have a query about an order placed on www.rainbowflowers.co.uk please contact us and one of our customer service team will be able to help you.

Why will Gardening Direct be better for me?

By focusing our efforts on building one brand you will be able to enjoy a number of great benefits:

  • The latest online technology making shopping with us easier, quicker and more enjoyable
  • An optimised site that works well on mobile phones and tablets as well as your main computer
  • The same variety and quality of gifts and products you’ve come to know and love
  • Plus so many more as we grow one catalogue, adding new plants, bouquets and gifts seasonally
  • The best online customer experience as we focus our support team on one business
  • If you’re a PayPal user, great news as we can now accept PayPal on all orders
  • A site packed full of useful content from our Gardeners’ Corner for inspiration and advice
  • And ‘My Garden’ where you can save your favourite products, receive notifications and leave reviews


To learn more about our nurseries, how we grow all our plants from seed, and our service, why not take a look at our latest video.



What’s the website address for Gardening Direct?

You can check out our exciting new look website at www.gardeningdirect.co.uk.

But, don’t worry… the Rainbow Flowers address will be live for the next year so if you go to Rainbow Flowers, you’ll automatically be redirected to the new Gardening Direct page. You can then bookmark our new website for easier future browsing.

Are the contact details changing?

You can still contact us on the Rainbow Flowers number and send post to our existing address. However you can now also contact us on our new details which are:

Website:              www.gardeningdirect.co.uk

Telephone:         01534 876 494. Our phone lines are open Monday to Friday 9am to 5pm.

Post:                      PO Box 631, Jersey JE4 8YE

Can't find the answer to your query? Please contact us and one of our team will respond.

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